Case Studies

Real Results from Real Audits

See how businesses use ConvertIQ to find conversion leaks and fix them — with measurable before/after results.

Case Study #1B2B SaaS

How NovaCRM Increased Conversions with ConvertIQ

novacrm.example.com

1

The Challenge

NovaCRM was spending $12K/month on paid ads but only converting 1.8% of visitors to trial signups. Their landing page scored 44/100 — the CTA was buried below the fold, there was zero social proof visible on load, and the headline focused on features instead of outcomes.

2

The ConvertIQ Audit

Before Score

44/100

After Score

78/100

3

What They Changed

✓Rewrote the headline using PAS framework — Changed from "The CRM built for modern teams" to "Close More Deals in Half the Time — Free Trial, No Card Required"
✓Moved CTA above the fold — The primary "Start Free Trial" button was 800px down the page. Moved it into the hero section with high-contrast styling
✓Added 3 trust signals to the hero — Added customer count ("2,400+ teams"), a G2 rating badge, and a one-line testimonial with a real name and photo
4

The Results

+34

Score increase

+31%

Trial signups

+$18K

Monthly ARR

5

What They Said

“ConvertIQ found three critical issues we'd been ignoring for months. We implemented the copy rewrites and moved our CTA — trial signups jumped 31% in the first two weeks. That's an extra $18K/month in ARR from a single audit.”

— Sarah Chen, Head of Growth at NovaCRM

Case Study #2E-commerce

How Lumiere Skin Increased Conversions with ConvertIQ

lumiereskin.example.com

1

The Challenge

Lumiere Skin had beautiful product photography but was losing customers at the product page level. Their add-to-cart rate was stuck at 3.2% despite strong traffic from Instagram. The page scored 58/100 — trust signals were missing at the purchase point, the page loaded slowly (6.2s LCP), and CTA buttons had poor color contrast.

2

The ConvertIQ Audit

Before Score

58/100

After Score

81/100

3

What They Changed

✓Added money-back guarantee badge — Placed a "30-Day Money-Back Guarantee" badge directly next to the Add to Cart button — the #1 purchase hesitation point
✓Optimized images for page speed — Compressed hero images and converted to WebP. LCP dropped from 6.2s to 1.8s, bringing the speed score from 38 to 82
✓Fixed CTA contrast and copy — Changed the "Add to Bag" button from a muted tone to high-contrast with action-oriented copy: "Get Glowing Skin — Add to Cart"
4

The Results

+23

Score increase

+19%

Add-to-cart rate

+$8.4K

Monthly revenue

5

What They Said

“We knew our site looked good but something wasn't converting. ConvertIQ pinpointed the exact friction points — the missing guarantee badge alone probably accounted for half the lift. Best $3.80 we've ever spent.”

— Maria Santos, Founder of Lumiere Skin

Case Study #3Creative Agency

How Forge Studio Increased Conversions with ConvertIQ

forgestudio.example.com

1

The Challenge

Forge Studio's website was getting 4,000 monthly visitors from SEO and referrals but only 12 contact form submissions per month (0.3% conversion). Their page scored just 37/100 — no CTA was visible without scrolling, the copy was agency-centric instead of client-focused, and there was no pricing signal to qualify leads.

2

The ConvertIQ Audit

Before Score

37/100

After Score

72/100

3

What They Changed

✓Added a CTA to the hero section — Created a prominent "Book a Free Strategy Call" button visible immediately on page load, eliminating the scroll-to-convert barrier
✓Rewrote copy to be client-focused — Changed "We are an award-winning agency" to "Get a Website That Converts — Not Just One That Looks Pretty." Shifted every section from agency-centric to outcome-focused
✓Added starting price and social proof — Added "Projects from $5K" pricing anchor and a client logo bar with recognizable brands to build instant credibility
4

The Results

+35

Score increase

+44%

Form submissions

+7

Leads per month

5

What They Said

“As a design agency, we thought our site was solid. ConvertIQ showed us we were making classic conversion mistakes — talking about ourselves instead of our clients. The rewritten headline alone felt like a different brand. Contact forms went from 12 to 19 per month.”

— James Park, Creative Director at Forge Studio

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